The logo is mainly target toward the architectural community and professionals. I need a strong and simple identity to convey the studios philosophy, to promote convergence in the architectural community. My version is to create a strong architectural network connecting different professions, rather than merely running studio. I developed the ideas how to evolve not merely a logo, but concentrated on building a solid visual identity that could be extended in the future into other platform.
I find lots of reference points for typography, stationery, and some interesting logotypes that inspired me. I just wonder how far I should go beyond a generic, singular architectural identity. In the early stages, I try to make different logotypes comprise of blocks and different possibilities of shapes and forms. The main colour is black and white. The final logotype consisted of different tiny blocks, generating structure that represents the architectural community. It provided a visual theme for all the applications, from stationery to the website.
